Pueblo Chile Festival Celebrates 30th Anniversary with Legacy of Family Chili Roasters

Three generations of
family chili roasters
are gearing up to mark their 30th year at the annual Pueblo Chile & Frijoles Festival. The event, which has become a beloved tradition in the town of Pueblo, Colorado, has been a significant part of the Cordo Produce family for nearly three decades.


Family Tradition Passed Down Through Generations

Shelly Cordo, the current owner of Cordo Produce, along with her daughter Lexi and granddaughter Leyla, embody the essence of family tradition as they prepare to participate in the festival for the 30th time. Reflecting on their journey, Shelly emphasizes the importance of working together with family and savoring the fruits of their labor, highlighting that for them, it's not just about the monetary rewards.


A Legacy of Chili Roasting

The Cordo family's involvement in chili farming dates back to Shelly's grandfather, who initiated the legacy by passing down his skills and passion to Shelly's father. The family's humble beginnings at the festival have now flourished into a much-anticipated event that draws in crowds from far and wide, showcasing the demand for their quality chilis.


Passing on the Torch

With future generations eagerly stepping up to continue the tradition, the festival has truly become a part of their lives. Lexi fondly recalls her childhood memories of accompanying her mother to roast chilis, emphasizing how it has now come full circle with her own children joining the tradition. Leyla, Lexi's daughter, shares her deep-rooted love for the family tradition, having been a part of it since before she was even born.


Preparation and Gratitude

The Cordo Produce family invests weeks, if not months, in preparing everything chili-related for the festival attendees. Their dedication to the Pueblo Chile is unwavering, as they acknowledge the role it plays in bringing the community together and keeping the festival alive.


Final Opportunity to Experience the Legacy

As the festival draws to a close, Cordo Produce and numerous other vendors invite attendees to savor the flavors and experiences on offer for one last day. The event, culminating in a day of celebration with food, music, and festivities, serves as a testament to the enduring legacy of family, tradition, and, of course, chilis. Don't miss the chance to be a part of this cherished tradition!

Remember, Sunday is the last chance to meet and buy from Cordo Produce, and 180 other vendors at the Pueblo Chile Festival. The event starts at 10 a.m., closing at 5 p.m.

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