Pioneering the Future of Digital Advertising
ShopLiftr, a trailblazer in the realm of digital advertising, has introduced a revolutionary programmatic and dynamic digital out-of-home (DOOH) advertising solution. This state-of-the-art platform seamlessly integrates with ShopLiftr's existing suite of advertising technologies, offering an unparalleled omnichannel digital advertising experience tailored for brands and retailers across diverse industries.
The Evolution of DOOH Advertising
Digital out-of-home advertising has undergone a significant evolution from static billboards to dynamic and interactive displays in public spaces. Roadside billboards, digital screens in public establishments, mall directories, and airport displays are examples of DOOH ads that leverage hyper-targeted messaging to engage audiences effectively. With the U.S. DOOH ad spend projected to reach $3.20 billion this year, leveraging DOOH advertising has become crucial for marketers looking to enhance brand visibility.
Innovative Programmatic DOOH Solution by ShopLiftr
ShopLiftr's groundbreaking programmatic DOOH solution leverages its dynamic, data-driven advertising platform to deliver personalized and geotargeted messages in real time. This innovative approach extends the reach of advertising efforts beyond conventional devices, ensuring that messages resonate across various digital platforms.
Benefits of ShopLiftr's DOOH Solution
Powered by an extensive proprietary trade promotions database, the platform offers access to over 200,000 weekly deals from top retailers in the US. This ensures that advertising messages are always relevant and engaging for consumers. Advertisers can serve dynamic digital ads that incorporate real-time promotional and product information, optimizing each impression with precision.
Integration with Multi-Channel Strategies
Integrating DOOH into multi-channel marketing strategies has never been easier with ShopLiftr. The platform simplifies the activation, reporting, and billing processes, allowing seamless integration with other digital channels such as display, video, and connected TV.
Proven Effectiveness and Consumer Favorability
Research indicates that 76% of recent DOOH viewers have taken action after seeing an ad, with actions ranging from watching a video to visiting a store. Additionally, 73% of US consumers view DOOH ads favorably, highlighting the impact of DOOH advertising on consumer behavior.
Future Trends and Market Impact
As DOOH and connected TV advertising converge, ShopLiftr's channel-agnostic approach ensures that advertisers reach customers on all major digital platforms. This integration offers cost efficiencies and contextual relevance that traditional advertising channels cannot match, enhancing the overall impact of marketing campaigns. ShopLiftr remains committed to driving innovation and client success in the ever-evolving digital advertising landscape.
For more information about ShopLiftr's programmatic DOOH solution, visit https://www.shopliftr.com/dooh.
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Contact Information
Ian Clark - VP of Sales
Sandra Mackechnie - Senior Sales Executive
Genevieve Castonguay - Director of Marketing
Sources: eMarketer
SOURCE ShopLiftr