PlayStation CEO Emphasizes Importance of Family Market After Astro Bot's Success

Following the delightful debut of Astro Bot, PlayStation is currently basking in success, with the family market now a key focus for the gaming giant.
PlayStation's Family Market Focus
Hermen Hulst, the newly appointed joint CEO of PlayStation, recently highlighted the significance of the family market for the company. Speaking on the official PlayStation podcast alongside Astro Bot's creative director Nicolas 'Nico' Doucet, Hulst expressed the importance of developing games in various genres, with a special emphasis on the family-friendly segment. Hulst praised the success of Astro Bot and its accessibility, noting that the game appeals to a wide range of players, from newbies to seasoned gamers.
Future Family Friendly Titles
Looking ahead, PlayStation's future lineup includes 'Lego Horizon Adventures', offering a playful and light-hearted experience set to release this holiday season. Described as a game that will appeal to both regular players and youngsters, 'Lego Horizon Adventures' is poised to provide a fun challenge for all ages. With the success of Astro Bot paving the way, PlayStation remains committed to catering to the family market and delivering engaging experiences for players of all ages.