Oxfam Activists Redefine Fashion at London Fashion Week with Second Hand September Campaign

Oxfam activists are making a bold statement ahead of London Fashion Week by declaring that second-hand clothes are not 'second best'. The charity is gearing up to kick off its sixth Second Hand September campaign, shining a spotlight on sustainable outfits and the impact of fashion on the planet's water resources.
Style for Change:
This year, Oxfam is partnering with online marketplace Vinted for a runway show on September 12, featuring pre-loved outfits curated by second-hand fashion pioneer Bay Garnett. Garnett, known for dressing celebrities like Kate Moss in charity shop fashion, believes that thrifting is not only 'cool' but also 'stylish' and 'creative'. She emphasizes that shopping second-hand is a choice that is more exciting and interesting than buying new clothes.
The Rise of Second-Hand Fashion:
Garnett points out that there has been a noticeable shift in consumer behavior towards second-hand shopping in recent years. She sees it as a trend embraced by young people as a more proactive and powerful way to consume. TV presenter Cat Deeley, the face of Oxfam's Second Hand September campaign, echoes Garnett's sentiments, expressing her love for the uniqueness and customizability of second-hand finds.
Fashion's Water Footprint:
Oxfam's campaign launch highlights the staggering water footprint of the garment sector, revealing that buying one pair of jeans and a T-shirt second-hand can save the equivalent of 20,000 standard bottles of water. The analysis shows that producing a cotton T-shirt requires the water equivalent of 5,400 500ml bottles, while a pair of jeans demands 16,000 bottles, showcasing the water-intensive nature of clothing production.
Sustainable Choices:
Oxfam's campaign aims to raise awareness about the environmental impact of fast fashion and encourage consumers to make more sustainable choices. By mixing up wardrobes with second-hand purchases, individuals can contribute to reducing the fashion industry's strain on global water resources. Partnering with Vinted this year, Oxfam continues its mission to promote sustainable fashion and empower consumers to make a difference. As the fashion world gears up for Pre-Loved Fashion Week, platforms like Vinted are showcasing that authentic designer fashion can be accessible and eco-friendly.