McDonald's has recently announced the launch of an innovative mentorship program aimed at empowering emerging Black fashion designers. The Black & Positively Golden (B&PG) Change of Fashion program is set to revolutionize the industry by offering invaluable mentorship from renowned experts such as Elaine Welteroth, Justina McKee, Shawn Howell, Jacqueline Cooper, and Sherri McMullen. In addition to personalized coaching sessions and expert-led masterclasses, each designer will also receive financial backing of up to $200,000 to kickstart their own capsule collections.
Empowering the Next Generation
Shareef Mosby from VICTIM15, Nia Thomas, Durrell Dupard from TwentylRich, Larissa Muehleder, and Heart Roberts have been selected to participate in this groundbreaking program. These rising stars bring a wealth of creativity and diversity to the fashion industry, each with a unique perspective and design ethos.
Get to Know the Designers
- Shareef Mosby: A maverick who blends traditional and contemporary styles, mentored by Elaine Welteroth.
- Nia Thomas: A globetrotter inspired by diverse cultures, under the guidance of Shawn Howell.
- Durrell Dupard: A native of New Orleans creating bespoke pieces in Los Angeles, under the mentorship of Justina McKee.
- Larissa Muehleder: Infusing Nigerian heritage into her vibrant designs, mentored by Jacqueline Cooper.
- Heart Roberts: A trailblazer from Brooklyn pioneering sustainable high fashion, guided by Sherri McMullen.
Making Waves in the Industry
Tariq Hassan, McDonald's Chief Marketing and Customer Experience Officer, underscored the brand's dedication to promoting inclusivity and driving positive change in fashion. The program's spotlight on Black fashion and representation is set to make a lasting impact on the industry.
Stay Connected
Fashion enthusiasts can track the designers' journey and celebrate the influence of Black fashion by visiting changeoffashion.com and following @wearegolden on Instagram. McDonald's Change of Fashion program remains committed to nurturing emerging talent and shaping a more vibrant future for the Black community.