In a groundbreaking move, Frameplay, Adverty, and AdInMo have teamed up to redefine the world of in-game advertising.
Unified Inventory Access and Enhanced Engagement
This dynamic partnership aims to offer unified inventory access and enhanced engagement opportunities for brands looking to tap into the lucrative gaming market. With in-game advertising projected to skyrocket to $9 billion by 2024, up from its current share of just $1 in every $36 spent on digital ads, this collaboration couldn't have come at a better time.
Standardizing In-Game Advertising
The ultimate goal of this collaboration is to standardize in-game advertising, providing marketers with streamlined and efficient solutions to reach their target audience. This move signifies a significant advancement in making in-game advertising an always-on marketing channel, opening up new possibilities for brands to connect with gamers in an immersive and impactful way.
Revolutionizing Brand-Gaming Audience Communication
The partnership between Frameplay, Adverty, and AdInMo is set to revolutionize communication between brands and gaming audiences. By creating a scalable and immersive advertising experience within the gaming realm, this collaboration is set to create groundbreaking opportunities for brands to engage with their target audience like never before. In a world where traditional advertising channels are becoming increasingly saturated, in-game advertising offers a unique and novel approach to reaching consumers in a way that is both entertaining and effective.
As the landscape of digital advertising continues to evolve, partnerships like this one are essential for driving innovation and creating new avenues for brands to connect with their audience. With the rapid growth of the gaming industry and the increasing popularity of in-game advertising, this collaboration between Frameplay, Adverty, and AdInMo is poised to set a new standard for how brands engage with consumers in the digital age. The future of advertising is here, and it's happening in the world of gaming.