The introduction of New Brew, a non-alcoholic 'functional beverage' marketed as a euphoric seltzer, has been met with mixed reactions due to its use of controversial ingredients banned in several Midwestern states.
Unveiling Kratom
Originating from evergreen trees in Southeast Asia, Kratom is touted by the beverage company as a mood-boosting and energizing plant ingrained in their 'Euphoric Seltzer' concoction. Despite its traditional uses, this herb, known for its opioid and stimulant-like effects, has earned the unflattering nickname 'gas station heroin'. While legal at a federal level, Kratom has faced scrutiny from various states and the FDA due to safety concerns including risk of serious adverse effects like liver toxicity and substance use disorder. New Brew, incorporating 25mg of Kratom and 100mg of kava root extract, advises caution in consumption to avoid unpleasant side effects such as nausea and loss of appetite.
Ban on Kratom Sales
The sale of Kratom has been explicitly prohibited in states like Alabama, Arkansas, Indiana, Rhode Island, Vermont, and Wisconsin. Illinois regulates the distribution of Kratom to individuals under 18, with specific localities like Jerseyville imposing a complete ban on its possession, sale, and use. New Brew has taken note of these restrictions, refraining from sales in certain Midwestern areas including Indiana, Wisconsin, Jerseyville, and Alton in Illinois. Despite the controversies surrounding Kratom, New Brew continues to stand by its commitment to providing consumers with a sense of 'calm, clarity, and connection'.
Discover Kratom: The Controversial Herb Drink Stirring Up Headlines in the Midwest
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