Athletic Footwear Brands Dominate Paris Fashion Week Men’s - Exclusive Sneaker Drops, Collabs, and More

Athletic brands like Adidas, Saucony, and Asics made a statement at Paris Fashion Week Men's, showcasing their latest offerings and collaborations. Adidas Unveils Latest Styles: Adidas wowed the audience with new styles from its collaboration with Wales Bonner and the Y-3 spring/summer 2025 collection. The innovative designs included the Country Low silhouette and the Regu sneaker, among others. Asics Collaborations and Pop-Up Stores: Asics stole the spotlight with a pop-up store featuring collaborations with Cecilie Bahnsen and Kengo Kuma & Associates. The brand also launched the Gel-Kayano 12.1 and Gel-Kayano 14 collaborations. Nike's Olympic Gear Showcase: Nike previewed over 30 upcoming footwear styles and apparel pieces ahead of the Summer Olympic Games. From the Air Max SNDR Gore-Tex to the Total 90 III SP football boot, Nike showcased a range of innovative designs. New Balance's Latest Collabs: New Balance teamed up with Auralee and Basketcase for exclusive sneaker collaborations, including the New Balance 475 and 1906AD styles. The brand also displayed its streetwear collaboration in a pop-up gallery. Puma's A$AP Rocky Project: Puma made a splash with the debut of its collaboration with A$AP Rocky at the AWGE show. The OG Inhale shoe re-issue and the Puma Speedcat featured prominently on the runway. Salomon's Sportstyle Hub: Salomon transformed 116 Rue De Turenne into a Sportstyle hub, showcasing its upcoming collaborations for spring 2025. The brand also hosted various events like group runs and cocktail parties to celebrate its partnerships. Saucony's Innovative Sneaker Drops: Saucony introduced the Matrix sneaker at the House of Saucony, set to make a comeback next spring. The brand also highlighted the Hurricane 24 sneaker at the 'Comfort Zone' pop-up in collaboration with Parisian retailer Distance. Vans' Fusion of Fashion Week and Skateboarding: Vans wrapped up the week with an epic bash outside the Sacré-Coeur Basilica, blending Paris Fashion Week energy with Go Skateboarding Day celebrations. The brand honored Anthony Van Engelen with the AVE 2.0 launch and showcased the Atiba Jefferson: Skate Photography Exhibition. Overall, athletic footwear brands stole the show at Paris Fashion Week Men's with their exclusive sneaker drops, innovative collaborations, and exciting activations.