Online shopping has witnessed a remarkable surge in the past two decades, with Americans now spending a whopping $99 billion per quarter compared to a mere $17 billion years ago. Despite spending less time shopping, the amount poured into virtual carts continues to escalate.
The Rise of Online Spending
Elizabeth Renter, a renowned expert, has proposed a potential solution to combat impulsive purchases: introducing obstacles such as a waiting period before finalizing transactions. By analyzing these trends, we can better understand the evolving landscape of consumer behavior.