Santa Ynez Valley has undergone a remarkable transformation since the release of the movie 'Sideways,' which has led to a significant increase in tourism and economic benefits for the region.
Tourism Surge After 'Sideways'
One of the most profound impacts of 'Sideways' on Santa Ynez Valley was the surge in tourism, with locals even coining the term the 'Sideways effect' to describe the phenomenon. This influx of visitors has not only boosted the region's economy but also fostered the growth and development of charming towns like Los Olivos and Solvang.
Thriving Cannabis Industry
In addition to the flourishing wine industry, the Santa Ynez Valley has seen a boom in the cannabis sector, surpassing wine grapes in value.
Celebrated Wine Destination
Despite its newfound fame post-'Sideways,' Santa Ynez Valley has always been renowned for its wineries. Visitors can enjoy a plethora of activities, quaint shops, delectable cuisine, and an abundance of wineries in this picturesque destination.