Lush's latest Diwali range is a celebration of cultural authenticity and inclusivity, setting a new standard in the beauty industry. Developed by individuals who actively participate in the festival, the products reflect a deep understanding of Diwali traditions and values.
The Making of the Range:
Rhiannon, a key member of the Lush team, spearheaded the project, overseeing product development, naming, and display. Lush ensures cultural authenticity by compensating employees for their contributions, highlighting the brand's commitment to integrity.
Creating Meaningful Connections:
The Co-Create projects by Lush, including the Diwali range, have successfully tapped into various cultural celebrations, propelling the brand to generate a remarkable £3 million globally in 2023. This initiative not only drives sales but also fosters a sense of community and appreciation for diverse traditions.
Resonating with Gen Z:
Lush understands the importance of catering to Gen Z consumers who value authenticity and inclusivity. By creating special products that resonate with this demographic, the brand is able to stay relevant and connect on a deeper level with its audience.
A Commitment to Inclusivity:
Lush's focus on inclusivity and authentic representation shines through in the Diwali range, showcasing a dedication to honoring different cultures and identities. Through initiatives like these, Lush continues to set itself apart as a brand that values diversity and strives to make a positive impact on society.