Laughlin: The Rise of a Riverside Resort Town
Laughlin emerged as a key destination due to Don Laughlin's vision in transforming a small motel into a flourishing resort town along the Colorado River. Despite facing challenges post-9/11 and during the COVID-19 pandemic, Laughlin has rebounded by focusing on diverse entertainment offerings, from smaller shows to a new bingo program. The growth of Laughlin from 8 rooms to 8,700 reflects the continuous development supported by significant infrastructure investments. Operators are emphasizing entertainment as a vital aspect to differentiate Laughlin from other casinos in neighboring states, with a spotlight on smaller venue shows and new local initiatives like a riverfront bingo room. Laughlin's reliance on the Colorado River remains central to its marketing strategy, positioning the unique asset as a draw for visitors seeking outdoor recreation, gaming, and live entertainment within a budget-friendly setting.