Are you ready to uncover the heart and soul of New York City? New York Nico's Guide to NYC showcases 100 hand-selected businesses, offering a deeper insight into their history and identity.
Unveiling NYC's Treasures
Heller's book aims to provide both tourists and locals with stories behind the city's businesses, making it an essential guide for any New York enthusiast.
Dive into the Stories
The book cover, inspired by Bart Simpson's Guide to Life and 'Where's Waldo?', features vibrant illustrations that invite viewers to explore and discover Easter eggs.
Explore the City's Colors
Heller's guidebook documents a moment in New York City, focusing on his favorite places to eat and shop, showcasing businesses that have been around for decades.
Walk Through Time
The businesses in the guidebook were photographed by Jeremy Cohen, emphasizing the importance of culturally diverse places in New York City.
Celebrate Diversity
Heller's goal with the book is not only to showcase these businesses but also to encourage support for them to ensure their longevity in a challenging economic environment.
Support Local Gems
Discover the magic of NYC with New York Nico's Guide and immerse yourself in the city's vibrant history and culture.