Alessandro Baronti has been named as the President of Global Wholesale at DIFF, entrusted with the task of boosting growth through strategic partnerships and expanded distribution networks.
Strategic Expansion Plans
DIFF Eyewear is gearing up for a strategic expansion, focusing on digital growth, wholesale distribution in the optical sector, and the inauguration of retail stores in the U.S. by 2026. Alessandro Baronti's vast experience at De Rigo REM and Luxottica makes him the perfect fit to lead DIFF's growth initiatives.
Industry Reshaping Goals
Baronti envisions a transformation of the eyewear landscape by blending trendy designs with accessibility, emphasizing social responsibility and affordability.
Charitable Eyewear Initiatives
Through DIFF Charitable Eyewear, a collection of brands including DIFF, Diff Sport, Iconica, DIME, and Patricia Nash are distributed via digital platforms and more than 1,000 boutiques globally.