Sober travel, also known as 'dry tripping,' is becoming a hot vacation trend in 2024. With over 40% of travelers likely to book a detox trip, the appeal of being alcohol-free is on the rise.
Embracing Sobriety
Mocktails are gaining popularity at top hotels worldwide, enhancing the experience for those choosing not to drink. Sober travel agency Hooked is attracting the 'sober curious' crowd, promoting an alcohol-free lifestyle.
Escape Temptation
Engaging in activities like water sports or hiking while sober can reduce the urge to drink and promote overall wellness.